PYEONGCHANG-GUN, SOUTH KOREA - FEBRUARY four: The Olympic rings is seen in Hoenggye city, close to the venue for the Opening and Closing ceremony forward of PyeongChang 2018 Winter Olympic Video games on February four, 2017 in Pyeongchang-gun, South Korea. (Photograph by Chung Sung-Jun/Getty Photographs) Throughout final yr’s Summer time Olympics in Rio de Janeiro, NBC tried one thing new — masking the motion not simply on TV, but in addition on Snapchat. The outcome? Tens of tens of millions of viewers on the social platform tuned into Olympics content material. “We walked out of Rio after seeing super outcomes on YouTube — I feel there have been billions of views of our content material on YouTube, and Snapchat had 35 million beneath 24-yr-olds watching the Olympic content material that we created along with them and Buzzfeed,” Gary Zenkel, the president of NBC Olympics, stated throughout an Promoting Week panel in September. NBC’s partnership with Sna
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