US Open Tennis: Data Shows How Losers on the Court Can Be Winners in Social Media





When American Andy Roddick misplaced to Argentina’s Juan Martin del Potro at the US Open yesterday, his defeat ended his profession as a tennis participant however didn"t diminish the public’s fascination with him. The match despatched the Twittersphere right into a frenzy–and evaluation of the outcomes reveals some shocking truths about social media. Based on IBM’s Social Sentiment Index, Roddick (@AndyRoddick) racked up ninety one,475 Twitter mentions yesterday, bringing him a complete throughout the event of one hundred fifty,592. The surge of curiosity additional distanced him from the remainder of the subject as the most-Tweeted-about participant in spite of the incontrovertible fact that he’s ranked simply 20th in the world and hasn’t gained a Grand Slam event since 2003. Roddick introduced final week that this may be his final event as a professional. Social sentiment evaluation helps reveal the recreation inside the recreation–the place tennis gamers vie for reputation a
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