NBA League Pass Tests Micropayments with 99-Cent Fourth Quarters





The fourth quarter of Friday"s NBA video games, resembling this Los Angeles Clippers-Indiana Pacers matchup, have been out there by way of NBA League Pass for ninety nine cents. (Photograph by Andy Lyons/Getty Pictures) The NBA started experimenting with micropayments to permit out-of-market followers to observe the fourth quarter of Friday night time’s video games for simply ninety nine cents. This follows via on a imaginative and prescient shared by commissioner Adam Silver on a sports enterprise innovation panel at CES in 2017. Citing the league’s transfer from an all-or-nothing season-lengthy subscription to NBA League Pass to a mannequin the place particular person video games turned out there, he added that smaller segments might comply with: “I feel you’re going to get to the purpose the place anyone needs to observe the final 5 minutes of the sport, they usually go click on, they’ll pay a set worth for 5 minutes versus what they might pay for 2 hours of the sport. So I feel
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