How Red Bull TV Diversifies Content To Fit Different Platforms





(Photograph by Lintao Zhang/Getty Pictures) VAIL, COLORADO – On the Burton US Open Snowboarding Championships, Red Bull TV is diversifying its content material to suit the wants of an viewers accustomed to a number of viewing choices. For the traditionalists, there’s the usual broadcast on FOX Sports activities 2. For twine-cutters angling for the texture of an ordinary broadcast, Red Bull TV streams the motion on Burton’s web site and by itself channel. And for streamers who need extra engagement, the corporate airs its content material on Fb Watch, the place viewers can present commentary in actual time. The diversification forces Red Bull’s manufacturing staff to remain within the current whereas concurrently wanting in the direction of the longer term. “When you"ve all these distribution factors, it"s a must to be sure they"re all produced at a sure degree,” defined Charlie Rosene, Vice President of Manufacturing for Red Bull Media Home North America. “All of it comes righ
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