Twitter Tens of millions of NFL followers probably are accustomed to utilizing Twitter to precise their opinions on something happening within the NFL, whether or not it’s a serious scandal, a spotlight-reel play, or a star participant’s off-the-area pastime. They may not be fairly as used to expressing their opinions by way of direct message. That’s the angle the NFL and Twitter are taking to extend fan engagement surrounding the Pro Bowl. The 2 corporations on Tuesday introduced the primary-ever use of Twitter’s direct messaging perform to vote gamers into the Pro Bowl. “We all the time attempt to discover new and distinctive methods for followers to vote for his or her favourite gamers within the Pro Bowl,” Kaycee Canlas, the NFL’s director of membership enterprise improvement, advised SportTechie by telephone. “So final yr, tens of millions of votes have been forged in the course of the voting interval, and we needed to discover
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